A geo-asymmetric inspired Women's Jeans/Sportswear concept collection created for Spring 2014.

Oxford Golf, a division of Oxford Industries, is a "green grass" men's and women's golf brand distributed exclusively in fine Pro Shops and Resorts nationally.  We evolved a primarily mercerized cotton based product line into a modern performance golf brand by blending technical fabrics with traditional styling.  Traveling globally to source new technologies and opportunities, we developed sought after proprietary performance fabrics by partnering with key suppliers.  Beyond polo shirts, the collection became a lifestyle brand with woven shirts, sweaters, outerwear and accessories.

Conceptual development croquis - Women's Activewear

Banana Republic was reinventing the brand and departing from the days of safari themes and Jeeps in the stores,  It was the beginning of a new direction for the brand and laid the foundation for the evolution to what it is today.

Three mini collections from a project developed for IZOD - PVH prior to joining the company in 2003, include two Swim Collections for Spring 2003 and an outerwear assortment created for Fall 2003.

With inspiration drawn from World Cup Sailing and a Tropical Race, both swim collections pull from nautical roots; one leaning towards clean pure racing lines and the other blending tropical batik print accents.

The outerwear focuses on clean lines and understated functionality.  Colors born of a Northern Road Trip, the palette an intersection of sky and earth.

Elegant draping and wrap details paired with modern architectural lines in Spring concept sketches from the Collection studio.

GlenGate was an start-up "green grass" men's golf line marketing exclusively to fine golf clubs and resorts. Launched initially with a "Made in USA" sourcing strategy, its' investors and accounts included golf professionals from many of the top golf clubs and resorts in America.

A sportswear concept collection created for a Spring 2003 project, blending soft and fluid fabrics with modern lines.

Charming Shoppes had two in-house denim brands that were too similarly styled and confusing their customer. The challenge was to give them two distinct points-of-view: one collection targeting a slightly more mature sophisticated customer and the other with a more playful collegiate inspired attitude.  

Amcena Corp. (now American Retail Group), an international retail holding company, partnered with Graj+Gustavsen to create a new retail store concept in 1993.

The store, ARRAY, carried 12 brands for men and women designed with distinct points of view, all created by G+G's design team. We developed 12 full lines and launched 10 stores in just 18 months.

Born solely from an editorial image I came across in 2003, a menswear inspired group with past industrial influences like an artisan's apron.

Bali Leathers, a leather outerwear manufacturer, was working to expand their business and launch a branded line of outerwear named Adirondack.  On this page are samples from the the jacket concepts developed.

Design exploration for BOAST, the irreverent tennis and squash brand born in the rebellious 1970’s with the Japanese maple leaf logo, sometimes mistaken for "other" leaves. Leveraging its’ authentic roots with updated clean modern styling and a nod to the past.